This brand book was created in a college graphic design course. I designed everything from the logo, to the materials, to the book itself. The goal was to create a new updated logo for a company. My focus was to create a clean, bold, and recognizable mark. It needed to feel modern, but at the same time, it had to reflect the energy of a sporting goods brand. I also designed the layout of the brand book itself. It was meant to clearly communicate the concept, rationale, and applications of the logo. This shows how the logo works consistently across different formats and sizes.
